Below is my recommended content for a solid pho restaurant business plan I use in all business plan consulting work. It should provide a good starting point to start adding in details about any pho restaurant concept.
Not all sections are necessarily applicable to all restaurant concepts, but in the majority of cases each area should be addressed to a certain extent by the owner. Even by saying "This section is not applicable", you acknowledge that you at least have thought about it and you've deliberately made a decision.
This is a good practice and you can always be sure to have everything complete.
Pho Restaurant Business Plan Template
- COMPANY DESCRIPTION
- Company name
- Restaurant name
- Business address (if known)
- Restaurant description
- Restaurant concept (quick serve, fast casual, full service)
- Capitalization
- Legal structure (owners and ownership format)
- BUSINESS CONCEPT
- Concept description
- Business vision and mission statement
- Value proposition
- Sample menu
- Restaurant design/layouts
- Goals and objectives (first 12 months, 2nd & 3rd year, beyond 3 years)
- Professional advisor(s)
- MANAGEMENT TEAM
- Owner/operator
- General partner(s) if any
- Minority partner(s) if any
- Management agreement
- Confidential agreements
- MARKET ANALYSIS
- Industry assessment
- Target market
- Location analysis
- Competitive analysis
- MARKETING STRATEGY
- Online presence (website, social media, review sites, etc.)
- Customer database
- Frequent diner/loyalty program
- Email campaign
- Mailer campaign
- Community/charity involvement
- Business relationships
- 4 walls marketing
- Public relations
- Advertising
- OPERATIONS
- Staffing
- Training
- Daily operations and production
- Customer service
- Suppliers
- Management controls (POS, time & attendance, scheduling, checklists, inventory, cash audits, performance/safety/liability reviews)
- Administrative systems (daily cash control, weekly prime cost report, purchasing records/payables, accounting system, payroll processing)
- INVESTMENT ANALYSIS
- Source of funding
- Capital contributions (investment roles)
- Return of investment (ROI) analysis
- Equity analysis
- GROWTH PLAN/EXIT STRATEGY
- Expansion plan
- Investor exit options
- Investor expansion options
- FINANCIAL PROJECTIONS
- Project sources and uses of cash
- Capital budget (start-up cost projections)
- Sales projection
- Hourly labor projection
- Detailed statement of income and cash flow - Year 1
- Summary statements of income and cash flow - Years 1-5
- Return of investment projection
- Break-even cash flow projection
- PRO FORMA
- Spreadsheets/worksheets to support section 9 above.
I'll be discussing each area and show how an owner can develop his/her own business plan sections that really make sense.
In the mean time, ask me anything (AMA).
